Gordmans is a midwestern chain of off-price department stores that provide bigger brands at a lower price. When Gordmans was acquired by Specialty Retailers, Inc in 2017.

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Plainsight along with a team of agencies were tasked with the digital rebrand of Gordmans. This included using influencer content to support giveaways, Instagram stories, social media posting and the use of #gotitatgordmans. Over a span of two years we grew all @Gordmans social media channels growing to nearly 24k on Instagram and well over 400k on Facebook.